这Is Ford's Plan To Fix The Mustang's Biggest Problem

TheFord Mustangisn't going anywhere, unlike the Fusion and the rest of the Blue Oval's sedan and hatchback lineup. But, the original pony car still faces a problem that must be resolved despite it being thebest-selling sports coupein the world for six years straight. Last May, we reported about Ford's concern about theincreasing age of the average Mustang buyerover the past decade. The goal needs to be to attract younger buyers. Ford has studied the problem and it's ready to take action.

Speaking toMuscle Cars and Trucks, Mustang Marketing Manager Jim Owens acknowledged "the segment has shrunk over the years, [but] there's a lot less size of the pie of people who are sports car intenders. So as that pie shrinks, what do you do? It's more experiential. It's getting them into the product to get them to feel what it does."

Attracting Millennials is key, especially since they're now of the age when some may have extra money to spend. Owens specifically pointed out the Mustang Millennial Club as a great example. Celebrity endorsements, such as from Vaughn Gittin Jr. and Joey Lagano, will continue to be a core marketing component.

“我们去Gridlife ATL和沃恩在2019年Gittin Jr," said Owens. "We did Velocity at Laguna Seca… we like Gridlife and other opportunities that bring in other activities surrounding it." Ford is also experimenting with combining the Mustang with so-called lifestyle events like a balloon festival in Albuquerque, New Mexico and an air show in Sacramento, California.