Ram Wants A Small Truck To Fight The Ford Maverick In America

Sep. 16, 2022 8:47 AM ET byMichael Butler Trucks /4 Comments

Watch out Ford.

With the evergreenRam 1500and explosiveRam 1500 TRX, the US carmaker traditionally does battle with rivals such as Ford and Chevrolet in the full-size truck market. But as the competition starts venturing into the mid to small-size truck world, Ram is looking to benefit by犯同样的举动. There have been whispers in the past of a midsize Ram truck, and we know that anEV version of the 1500is coming soon. In a recent interview with Ram CEO Mike Koval Jr.,Autoblogdiscovered a few interesting facts about Ram's plans, including details on some tasty new reveals.

Ram

Koval said that the company was "actively and aggressively" looking at expanding into smaller trucks and pointed out that Ram was looking attrucks smaller than midsize. He said that trucks even smaller than the popular new Ford Maverick are in the cards. Koval is in luck, as Ram falls under the very wide umbrella of Stellantis, which offers many solutions to Ram's predicament. Ram's recent successes in international markets, including Australia and South America, could be seen as a big driving force for smaller trucks, and those regions prefer downsized trucks to the larger vehicles sold in the US.

Ram

Ram's quest for smaller trucks will most likely have it calling at the door of companies such as Peugeot, which sells the compact Landtrek, as well as looking at its own sup-compact trucks in South America like the Ram 1200. However, Ram faces a pretty big issue if it wants to bring these products to the US: quality standards and performance will have to be drastically improved if it wants to convince a very shrewd American truck market of the quality of its new products.

CarBuzz

Ram might be actively looking at entering this highly competitive market, but for now, it has a ton of other fish to fry. Ram'sRevolution conceptis due to be shown in November. The Revolution will be Ram's first foray into the world of EV trucks, currently being dominated by the likes of the Rivian R1T and Ford F-150 Lightning. The production version is expected to come in 2024 and will be joined by a hybrid version. Ram will also be making a big announcement regarding the Ram HD in November, and we expect a significant refresh to match the Ford Super Duty. Ram is taking the fight to competitors like Ford on more than two fronts, a brave move that is sure to pay off in the long term.