With Ford Out Of The Game, Chevy Will Double Down On Sedans

WithFord's decision to discontinue all non-SUV and crossover models, it was only a matter of time before one of Blue Oval's competitors launched a response. A recent study showed that amajority of current Ford sedan owners would rather switch to a competitorthan remain brand loyal. General Motors is anxious to take advantage of this alarming statistic andAutomotive News reportsthat the Chevrolet brand will double down on sedans in the aftermath of Ford's decision to stop selling them completely.

Even though the car market is shrinking in favor of SUVs and crossovers, it still accounts for around four million customers in the US. Steve Majoros, Chevrolet's marketing director for cars and crossovers, is eager to cater to this four million strong market with new entry-level products. In contrast to rumors that the largeImpala sedan and sub-compact Sonic would be placed on the chopping block,both models are guaranteed to live on, at least through 2019.

In fact, Chevy will compete in nearly every segment from sub-compact up to full-size. "It's a pretty big opportunity for us," Majoros said at the 2019 Chevy Camaro and Malibu launch event. "As other people are making noise about leaving the car business or thrifting back their portfolio, there's still business to be had there. It's just going about the business in a smart fashion."