斯巴鲁Puts A Stop To BRZ Production

斯巴鲁recently released a short statement confirming the temporary suspension of production at its manufacturing facilities in Japan.

Three primary plants at Subaru's Gunma Manufacturing Plant will be suspended. These are the Main and Yajima Plants responsible for car manufacturing and the Oizumi Plant responsible for engines and transmissions.

The suspension is thankfully short. It starts today and continues tomorrow. By Monday next week, the plants will be back up and running. Subaru did not provide a reason for the suspension but rather apologized to its customers and stakeholders.

There's a 99.9% chance it's due to the global parts shortage. Subaru sent out a similar press release in late April, acknowledging a two-day suspension at the plants mentioned above. That notice specifically mentionedinterruptions in the parts supply chain.

The supply chain interruption is unsurprisingly semiconductor chips. The global chip shortage has had a catastrophic effect on Subaru's ability to produce cars. Scooby's2021 sales figureswere grim, and it's being forced to stop production onhighly sought-after vehicleslike the all-newBRZ.

斯巴鲁also has a dealer problem. Because of the short supply of BRZs, Outbacks, and Foresters, dealers added significant markups to people in desperate need of new cars. The problem is that Subaru trades heavily on value for money, so the CEO sent asternly-worded letterto the dealer network, warning them not to do it anymore.