Lexus' 2019 Sales Show The Coupe Isn't Dead Yet

2020 is finally here, which means automakers are beginning to report their end-of-year sales for 2019. Toyota's Lexus luxury division celebrated its 30th-anniversary last year but sadly, the brand ended the year with a disappointing sales decrease. Lexus sold 35,325 vehicles in December, down 0.6% from 2018. In total, the Japanese luxury automaker moved 298,114 vehicles in all of 2019, which is down 0.1% from 2018.

When analyzing the numbers, it's easy to see where Lexus needs to improve in 2020.More SUVs and crossovers. The newly introducedUXcrossover saw tremendous growth but the rest of the company's aging SUV lineup posted a sale decreases. On the car side, all of the sedans except theESposted sales decreases and shockingly, theRCCoupe also increased in sales. Perhaps coupes aren't completely dead after all.

Lexus sold 14,920 units of the IS (down 34.9%), 3,3780 units of the GS (down 48.8%), 5,528 units of the LS (down 40.6%), and 1,219 units of the LC (down 38.4%). The ES remained the company's best-selling sedan with 51,336 units sold (up 5.9%) and the RC sold 4,591 units this year (up 36.7%). We are surprised to see the RC post a sales increase but perhaps the introduction of the RC F Track Edition created a halo effect for the model. In another surprise, Lexus reportedly sold three units of the LFA in 2019 even though the model has been out of production since 2012.