起亚揭示与惊人的烟花Displ新标识ay And Guinness World Record

Following last month'strademark filing leaks, Kia has presented its new brand logo and slogan, marking the start of a new era for the Korean automaker as it prepares to unleash anonslaught of new EVsand a slew of redesigned models.

Kia says the new logo will represent the automaker's "ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business." Resembling a handwritten signature, the logo's unbroken line "conveys Kia's commitment to bringing moments of inspiration, while its symmetry demonstrates confidence."

It certainly looks more modern than Kia's old, uninspiring black oval logo and better reflects the brand's new stylish design language applied to recent models like the stunningStinger.

Kia unveiled its new logo in style during a livestream event in Incheon, Korea, with a spectacular pyrotechnic display. During the synchronized display, 303 pyrodrones launched hundreds of fireworks to celebrate Kia's new era, setting a new Guinness World Record for the 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.'

一个s well as presenting the all-new logo, Kia also revealed its new global brand slogan: "Movement that inspires," replacing its old "The Power to Surprise" slogan. Unfortunately for Kia, we already knew the brand's new slogan thanks to aleak last month.