The brand-new 2023 Toyota Prius Prime lineup comprises three trims: SE, XSE, and XSE Premium. All make use of the same four-cylinder engine bolstered by an electric motor for a combined 220 horsepower. Front-wheel drive is the only configuration on offer and an eCVT manages the simulated gear shifts.
The SE specification comes with 17-inch alloy wheels, full LED exterior lighting, and heated side mirrors. The safety suite is particularly impressive, with forward collision avoidance, blind-spot monitoring, and rear cross-traffic alert all included as standard. Meanwhile, comforts and conveniences include a Smart Key with push-button start, single-zone climate control, and an infotainment system with wireless smartphone integration and six speakers.
The specs of the Toyota Prius Prime can be further upgraded with an eight-way power driver's seat, heated front seats, heated rear seats, a wireless charger, a fixed glass roof, or even a solar charging roof.
The Advanced Technology Package is the only thing we'd consider a real package. It costs $1,635 in its cheapest form and adds a digital rearview mirror, advanced park, and a panoramic view monitor. The more expensive $2,245 version also adds the solar charging roof. These packages are only available to the top-tier XSE Premium. For the SE, the only thing you can add is front and rear parking assist with automatic braking - aside from numerous minor accessories, that is. Numerous options are presented at the XSE trim level, such as a fixed glass roof ($1,000), the larger 12.3-inch touchscreen ($735), or a digital key ($275).
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