The Toyota Camry Is No Longer The Most Popular Car In The US

When most people think of an iconic American car, they tend to think of pickup trucks and muscle cars. This may have been the symbol of the American car back in the 1960s, but the most popular,highest American-built contentand highest selling car in recent years has been the Toyota Camry. The Camry has been a dominate seller in the US for years now, but it looks like its reign as the sales king is coming to an end.According to Bloomberg, the Camry was not the best selling car in the USthanks to the hot-selling Nissan Roguecrossover.

Back in 2015, Toyota's US sales chief predicted that the RAV4 would overtake the Camry in sales. Clearly this prediction was not optimistic enough because the Camry has been overtaken by not one, but three crossovers. The highest selling crossover was the Nissan Rogue, but Toyota RAV4 and Honda CR-V also outsold the Camry. This clearly represents a shift in American consumer preferences. It makes sense that car companies are focusing marketing and development dollars on new crossovers rather than existing sedan models. Through July of this year, the Nissan Rogue was the top-selling vehicle in the US, behind only the full-size pickup trucks with a 25 percent increase in sales.