People Can't Stop Buying The Mazda CX-50

Much to Mazda's delight, theCX-50has entered 2022 with gusto and, despite being thenewest addition to the lineup, is kicking up a sales storm for the brand. To be honest, we're not surprised. Aside from the handsome styling and premium-feeling cabin, itrepresents astonishing value in its class. While top models will set you back more than $41,000, the range kicks off at a more palatable $26,800.

In its first month on sale, the automaker managed to shift 1,700 units of the CX-50. It seems SUV-loving consumers are going crazy for Mazda's freshest model, with CX-50s reportedly spending just three days on showroom floors. In fact, 34% of these cars are spoken for within 24 hours of their arrival. More interesting still is the fact that Mazda retailers are pre-selling examples before they're even delivered.

Before the introduction of the CX-50, Mazda's lineup was competent, if a bit bland. The newcomer introduces rugged but familiar styling and a wonderful cabin, along with some genuine off-road capability (AWD is standard). Customers are responding to this appealing mix of attributes by flocking to Mazda dealers in their droves - 61% of CX-50 buyers are new to the Mazda brand.

But this success may cause another problem. Analysts and industry experts say the advent of the CX-50may kill its baby brother offfor good. That may not be the case; Mazda's CX-5 is holding its own, with the equally handsome SUV posting its best April sales month ever; sales are up 10.2% compared to the same period last year. Perhaps thefacelift bestowed upon the CX-5is still enticing buyers.