Ford Drops Mustang Mach-E Pricing In Response To Tesla

Ford is dropping prices across the board for the2023 Mustang Mach-Eand significantly increasing production of the all-electric crossover only a couple of weeks afterTesla announced its own price cuts. The EV pricing wars have officially begun.

Those prices are dropping based on configuration and trim level, specifically between $600 and $5,900. Production will also increase by 60% for the 2023 model year afterFord sold nearly 40k unitsin 2022.

The Blue Oval specified that theseprice cuts take immediate effectand customers who've already placed an order for a '23 model but have yet to take delivery will see the price change automatically applied. Customers who took delivery of their vehicles after January 1 will be contacted by Ford directly. No specific details were provided regarding how those customers will be accommodated.

The base Mach-E Select RWD Standard Range now carries a starting MSRP of $45,995, a $900 price decrease. The biggest price drop, however, is for the top-of-the-line GT Extended Range, which sees a $5,900 decrease. Its new MSRP is $63,995. The cost of the Extended Range Battery option has also been slashed from $8,600 to $7,000.

These prices exclude the destination, delivery, and other government fees and taxes.

"We are not going to cede ground to anyone. We are producing more EVs to reduce customer wait times, offering competitive pricing and working to create an ownership experience that is second to none," said Marin Gjaja, Chief Customer Officer, Ford Model e. "Our customers are at the center of everything we do - as we continue to build thrilling and exciting electric vehicles, we will continue to push the boundaries to make EVs more accessible for everybody."