Electric Mercedes Models Will Eventually Get Names We Know And Love

CarBuzzrecently drove the2022 Mercedes-Benz EQS Sedan, the first EQ-branded model to arrive in the United States and the flagship of the electrified lineup. While at the drive event, Mercedes provided more details on the EQS, explaining the company's mission moving forward. Daimler AG is no more, replaced by anew parent company called Mercedes-Benz Group AG. This new group will encompass four brands, including Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and Mercedes-EQ. Mercedes plans to have a pure electric vehicle in every segment by 2022 beforebecoming an all-electric brand(in markets that allow) by 2030.

Which begs the question: If the Mercedes brand will be all-electric by 2030, will the EQS eventually become known simply as the S-Class?

So we asked Bernie Glaser, Director Product Management for Mercedes-Benz USA, exactly that.

Without wishing to comment on future product, Glaser looked us dead in the eye and tapped his nose, indicating that is precisely what is likely to happen. We can't say exactly when the change will take place, but the EQS will eventually drop the "EQ" portion of its name, and be reborn as the S-Class.

This conclusion seems pretty obvious on the surface, but has big implications for the Mercedes-EQ brand moving forward. For example, Mercedes has alreadyshown off a new EQE sedanand EQB, with anEQS SUVand EQE SUV still to come. The EQ naming scheme is already becoming a bit complex, but it could sort itself out over time.