BMW Will Launch All-New Platform In 2025

BMW is ridingan immense wave of successthat seems unlikely to abate, whatever the naysayers may proclaim about the future of the brand's styling. BMW understands that styling should always come second to world-classengineering and innovations, and one of the most important prospects in this department is the brand's upcoming Neue Klasse EV platform. Originally intended tosupport gas-powered vehicles too,Automotive News Europereports that this was backtracked on in September last year and it will now be an EV-only platform. This has since been confirmed in various press releases.

Using the Neue Klasse name is a big deal for the brand, as it has only ever used this once before, and the results were game-changing. But when will we get to see this new generation of cars, and which cars will benefit first?

During a first-quarter earnings call on Thursday last week, BMW CEO Oliver Zipse announced that the brand will prioritize the midsize premium segment first: "When it hits the market, it will be concentrated on the3 Seriessegment and at that point in time the market will have developed into a size where it is reasonable to have only one drivetrain in that architecture." Perhaps the new platform will debut a replacement for theBMW i4, but we'll have to wait and see.

The CEO went on to say that the architecture will also focus on this segment and won't be using it on lower segments or upmarket luxury segments until after its initial launch on midsize cars. Speaking withAutomotive News Europe, a spokesperson explained, "The Neue Klasse starts with models from the middle car segment, but of course, there is more to come. The Neue Klasse is our model range for the future - from the high-volume segment to exclusive high-performance models."