America's Big 3 Automakers Promise 6 Major Reveals At Detroit Auto Show

Jul. 27, 2023 10:54 AM ET byRoger Biermann Auto Show /3 Comments

What cars will these three launch?

Stellantis, General Motors, and Ford are going big at the upcoming2023 North American International Auto Show, more commonly known as the Detroit Auto Show, with six major reveals confirmed between the Detroit Three when things get underway on September 13.

"We are thrilled by the tremendous support of our hometown Detroit Three in bringing these exciting reveals and their products and vehicle activations to the show," said Detroit Auto Show Chairman Thad Szott. "We expect the momentum created by these unveilings to generate outstanding media and consumer attendance and interest."

This momentum is critical, as post-COVID, auto shows have struggled to get back up and running to the status they once held. In 2021, the Detroit Auto Show was more of acity-wide automotive extravaganzawith outdoor activities, but in 2022, it returned to a more traditional format. That didn't dampen the excitement, however, as the event served as the perfect place for the reveal of the 2024Ford Mustang。

The question is, what six vehicles will Detroit's big three have for us this year?

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Fans hoping for a new combustion-powered Dodge muscle car to replace the current Charger and Challenger - ordersclose for these models this month- will be disappointed, as Stellantis has confirmed it will display new offerings from Jeep and Ram. "We ... greatly look forward to showcasing new Ram and Jeep vehicles there for the first time, here in our hometown," said Stellantis' head of product and brand communications, Rick Deneau.

The Ram 1500 REV will definitely be on display, and we're hoping for more information on theXR range-extender model。至于Jeep, the electric Wagoneer S concept might finally get a name and a production-spec version, as we're not expecting anything else new from the off-road brand anytime soon.

Ford and GM were a little more cagey with what they might showcase. "We're excited to return this September and look forward to making a splash with some of our most iconic and important new vehicles," said Ford's Mark Truby, chief communications officer, while GM's VP of communications Michelle Malcho added, "We're excited to welcome consumers to our hometown as we showcase never before seen products in addition to our full portfolio of award-winning best-selling products and brands."

电更小ions of the Ford Ranger and Maverick are expected at some point, so these could be in the cards, but so too could the final unveiling of theMustang Mach-E Rally, which was shown off in camouflage at this year's Goodwood Festival of Speed.CarBuzzalso uncovered atrademark recently for the F-150 Flash, suggesting a performance version of the F-150 Lightning is also a possibility.

GM is likely to display new electric products, possibly the new Buick Electra lineup we're expecting in the US soon.

Of course, there'll be more on display than just American cars, and there'll be plenty for the public to enjoy. Jeep and Ram will let showgoers "go for a ride in our Jeep and Ram vehicles on our specialized test tracks," and there's almost guaranteed to be another Jeep 'ducking' experience to try to beat last year'ssix-story rubber duck。

The "Powering Michigan Electric Vehicle Experience" indoor track will feature a wide array of EVs, and the show will host a two-day forum on mobility and a technology showcase by the Michigan Economic Development Corporation and the Office of Future Mobility and Electrification.

Michigan Governor Gretchen Whitmer said that the event highlights Michigan's crucial role in the automotive industry, stating that Detroit will be where the future of mobility and electrification will be defined.

"The Detroit Auto Show is a longstanding tradition that brings the community, consumers, car enthusiasts, and our employees together," said Truby. We agree, NAIAS is a tradition, and we're hoping the 2023 Detroit Auto Show is bigger and better than ever before.