A New Bugatti Chiron Will Be Revealed This Week

Bugatti isready to replace the Chiron, but before that happens, the French marque is paying tribute to the storied nameplate at The Quail, A Motorsports Gathering this weekend with a new version of the hypercar.

In a teaser posted on Bugatti's Instagram, a gold-themedChiron展示了on its side, showing only its silhouette amid a low-light environment. The social media post also came with a photo showing the designer sketching the newest rendition of the Chiron using gold ink, plus a short video of a man walking toward the car. The post came with the caption:

"A timeless and incomparable homage to the era-defining moments in the history of BUGATTI. 10.08.23. 10 AM CEST. #BUGATTI #BUGATTISurMesure #GoldenEra #TheQuail"

Details about the latest version of the Chiron are obviously scarce, though the hashtags provide some clues. Bugatti's Sur Mesure is the automaker's in-house customization program, telling us that the upcoming reveal will be a one-off for an extremely wealthy client. The latest hypercar made by the Sur Mesure was the Bugatti Chiron Pur Sport Grand Prix Specification, probably the department'smost tasteful workwith its two-tone Matte Black Carbon over Matte Jet Grey paint job.

Meanwhile, the teaser post also mentioned "Golden Era," referring to either the car's gold-themed exterior (and probably the interior, too) or a befitting celebration of Bugatti's bread and butter for the past several years.