2023 Toyota Supra Surprises As Twice As Many Manual Transmissions Sold Than Predicted

Toyota thought offering a Supra with a manual transmission would be arelative failure in terms of sales, but it appears the automaker couldn't have been more wrong. A Toyota spokesperson confirmed toRoad & Trackthat nearly half of 2023 Supra orders are specced with three pedals.

Specifically, 1,216Toyota GR Supraunits have been ordered since the option waslaunched last yearfor the 2023 model year. According to the spokesperson, this represents 47% of total 2023 model-year orders.

In comparison, Toyota predicted that only 25% of the orders would have the manual transmission option - far less than the actual figures after a year of selling three pedals to American buyers.

When the 2023 Supra launched, Toyota spokesperson Paul Hogan predicted that: "We're expecting that roughly a quarter of Supra sales will be equipped with the manual transmission option."

The GR Supra's intelligent manual transmission,developed with ZF and BMW, only came with the 3.0-liter straight-six, starting at $52,500 for the 2023 model year. Choosing between DIY shifting and the two-pedal setup came at literally no additional cost - different from the Acura Integra, where the manual option is only offered in the top-spec trim at a $5,000 premium.

Whether this affected the number of orders is unclear, but the fact remains - enthusiasts, or at least those buying the latest Supra, are putting money where their mouths are.

For the 2024 model year, the GR Supra, whether equipped with a manual or automatic transmission, starts at $54,500 or $2,000 more than the previous model year.