Toyota CEO Shows Everyone Who's The Boss

Few things are more satisfying than an automotive CEO trashing one of his company's products.

Ford's Jim Farley is a big fan of hooning, for example. He recentlywon the Historic Sports Car RacingClassic series in the 12 Hours of Sebring, and earlier in the year, he spanked aMach E with seven electric motors.

But this week, Akio Toyoda proved that he's just as much fun. During a presentation of Toyota's new Yaris-based World Rally Championship (WRC) car, he couldn't resist getting into a GR Yaris to show his employees that he still has it. As you can see in the video below, the man still has it. At one point, he even sticks his arm out to get the audience to make some noise.

It seems Toyoda is making good on the promise he made when he took over Toyota. He said it would stop producing boring cars and promised to add some adrenaline to the mix.

That's why you can still buy a fun entry-level sports car like the GR86. It may not be a volume seller, but Toyoda knows its aspirational cars attract customers. They may end up buying a C-HR or a Corolla Cross, but it's cars like theGR86and theGR Suprathat get them on the dealer floor.

将范围soon be joined by the GR Corolla, and if the success of the GR Yaris is anything to go by, it's going to be a hit.