Pininfarina Challenges Bugatti With Stunning New Watch

Luxury /1 Comment

Because at this level, you need a watch to match your car.

The Pininfarina Battista electric hyper GT is something special. With four electric motors and 1,877 horsepower, it's both more powerful and quicker than aBugatti Chiron. It'll get to 60 mph in under two seconds and carries a price tag of around $2.2 million.

The epic car marked its arrival on US soil in August with aCalifornia debut, and we already know it'll be one of themost customizable carsever. To cater to the discerning individual that will acquire one of these GTs, Automobili Pininfarina has teamed up with Bovet 1822 to develop the Battista Tourbillon, a stunning timepiece that perfectly complements the car itself.

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The timepiece is incredibly detailed and the design is inspired by many of the elements found on the Battista itself. For instance, the Battista's E-Heart can be seen in the timepiece's differential winding mechanism, along with its detailing in Iconica Blue and the implementation of sustainable materials. Bovet has a long history spanning two centuries, but the Battista Tourbillon is its first timepiece to feature asymmetrical dials.

"Both luxury brands recognize shared values and expertise in design, elegance, and handcraftsmanship, with the timepiece embodying modern, sustainable luxury," said Pininfarina Automobili in a statement.

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Timepieces are popular ways for exotic automakers to expand the reach of their brand and provide owners with a beautiful possession that they can take with them everywhere. Bugatti showed off its ownadvanced smartwatchearlier this year which is handmade from over 1,000 parts, with deliveries meant to begin this month. Bovet 1822 has also previously worked with Rolls-Royce to create a timepiece for theultra-exclusive Rolls-Royce Boat Tail. By creating its own timepiece, Pininfarina clearly wants to be considered at least the equal of the world's most prestigious automakers - both on and off the road.

The Battista Tourbillon was unveiled at a luxury watch event known as the Salon Internacional de Alta Relogeria 2021 in Mexico City. A price for the timepiece hasn't yet been revealed, but you can bet on seeing many zeroes at the end of your quote.

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