Nissan GT-R Designer Says EVs Need To Stop Trying To Be So Aggressive

Nakamura-san added that most EVs are "focused on looking powerful and aggressive," highlighting the angular and sharp lines seen on most EVs today. The former Nissan designer wanted to make an EV with a design language on the other end of the spectrum.

Nakamura says the AIM EV Sport 01 is "not a big, heavy sports car. It's very compact but high-performance and fun to drive. So, we made it clean and simple. Natural, clean, and minimalist. You'll see there are no contrasting surfaces, and the face is very charming. It's not an angry face."

He wanted to utilize a simple and clean design for the AIM EV Sport 01 inspired by European and Japanese sports cars of the 1960s.

Nakamura-san worked for Nissan for almost two decades and has supervised the design of several models, including the GT-R, 370Z, Cube, Leaf, and Juke. Of course, his design was instrumental inmaking the Nissan GT-R an icon. After his tenure with Nissan, he formed an independent company called SN Design Platform, which designed the AIM EV Sport 01.

His sentiment isn't his alone. Volkswagen has also expressed its intention torevise the design of its EVsto make them more appealing to consumers.

Volkswagen design head Andreas Mindt said that EV designs should not be pegged to look like futuristic vehicles that are "weirdly different." He believes the right approach would be integrating EVs with designs from the Golf and Passat from the '90s. The VolkswagenID. 2all conceptis one of the EVs that reflect the car brand's new design language.