Has Ford Shot Itself In The Foot Regarding Midsize Trucks?

As for Ford? It shot itself in the foot. GM is laughing at it. Toyota is doing the same (and thanking itself for not killing the Tacoma in favor of the larger Tundra), and now Honda has the ability to potentially lure away disenfranchised Ranger owners. Perhaps thenew Ridgeline'sonly serious downside is its base price, which hovers at around $30,000. A bare bones Colorado starts at $21k and the F-150 XL goes for nearly $27k. However, as we previously wrote, the average price Americans are paying for new vehicles today is around $33,000, so what Honda is asking isn't all that unreasonable. And chances are the new Ridgeline is going to be a huge sales success just like the Colorado/Canyon twins.

The simple reason why is that not everyone wants or needs a large, full-size pickup truck. Like many of you, I know people who've owned Rangers and their biggest complaint about the F-150 is that it's too damn big for their garages. Parking is also an issue for them, despite the F-150's backup camera and parking sensors. In light of everything, Ford is finally doing something about its current absence in this segment. Last summer we learned thatFord was possibly in the early planning stages of a Ranger (and maybe a Bronco) re-launch. Nothing has been made official just yet but Ford has gotten the message. Let's hope it'll做出正确的决策ionthis time around.