Ford F-150 Lightning Waiting List Cut As Production Ramps Up

The Rouge Electric Vehicle Center is set to produce 70,000 F-150 Lightnings for the rest of 2023 - to be delivered to US customers and globally.

"We are all looking forward to getting these F-150 Lightning trucks into the hands of our customers - from the U.S. to Norway," said Debbie Manzano, director of manufacturing at Ford.

There has also been a surge in demand for the F-150 Lightning due to therecent reduction in pricing, which saw a decrease of as much as $10,000. According to Ford, the price adjustments resulted in a threefold increase in website traffic, while orders increased sixfold.

Ford also plans to add several trim levels to meet customers' demands. The specifics of the additional trim levels were not disclosed.

"We have learned a lot from our first-ever EV truck customers, including a preference for technology and visual differentiation," said Gjaja. "We continue to refine the F-150 Lightning lineup to make the jump to an EV truck an easy choice for customers."

Ramping up Ford F-150 Lightning's production couldn't come at a better time as rivals have been emerging to challenge its dominance. Looking at thereservation count, the Chevy Silverado EV will be popular, while the long-awaited Tesla Cybertruck will finally reachmass production next year。