Ford Dealers Get More Time To Decide If They Want To Switch To EVs

Industry News /1 Comment

这是一个重大的决定,每个成本dealer as much as $1.2 million.

As the automotive industry keeps pushing to make the switch to electric vehicles, dealerships are facing new challenges. To support the sale and maintenance of EVs requires new infrastructure for these dealers, and many automakers are giving their resellers a choice: either make the switch to electric vehicles or lose out on selling the brand.Lincoln is one of those, but its parent company, Ford, is a little easier to work with. While Lincoln appears to befocusing on producing electric vehiclesin the future, Ford willstick with some gas offerings.

Moreover, Ford is giving its dealers more time to decide on whether they want toinvest in an electric future, moving its original deadline from October 31 to December 2.

2022 Ford F-150 Lightning Front-End View CarBuzz

Dealers that wish to sell Ford EVs like theF-150 Lightningwill surely value that additional time, as the decision is a big one. Two tiers of certification will be rolled out by Ford: Model e Certified Elite and Model e Certified. The Elite business model requires dealers to make an initial investment of $900,000, most of which would be spent on the installation of two DC fast chargers, one of which must be "public-facing" (clearly visible to customers). By 2026, a third fast charger must be installed, requiring another $300,000 of expenditure. The benefit to these Elite dealers is that they will receive demo vehicles and carry limited stock.

Lincoln

Those who cannot justify the Elite program's cost can choose to spend $500,000, which will go towards one public-facing fast charger. However, these dealers won't receive any inventory or demo models, which obviously makes things more difficult. Ford isn't forcing any dealers to make the switch, but as more and more electric products are revealed, the incentive becomes clear.

"We value our relationship with our dealers and have decided to provide additional time for our dealers who haven't decided or asked for more time," said company spokesperson Marty Gunsberg in a statement toAutomotive News.

The new deadline from the Blue Oval is closer to the deadline for dealers to decide on selling Lincoln EVs (December 15), but dealerships who wish to sell both Lincoln and Ford EVs will have to invest in programs for both brands. While we suspect most dealers will make the switch, less successful dealers in more rural areas likely won't, which makes us wonder how feasible an all-electric future can be.

2021-2023 Ford Mustang Mach-E Front Angle View CarBuzz

Join The Discussion

Gallery

2021-2023 Ford Mustang Mach-E Front Angle View
2022 Ford F-150 Lightning Front-End View
3
Photos

Related Cars

Back
To Top