Ford Dealer Demands Crazy Price For New Mustang Shelby GT500

Despite automakers' best attempts to discourage the practice, dealership markups are commonplace. Case in point: the2020 Ford Mustang Shelby GT500. Even with its $73,995 starting MSRP (including the $2,600 gas guzzler tax), many Ford dealerships have increased prices because they know the demand is there. Late last year,we reportedabout a few dealers marking up GT500 price tags to great heights, with one Ford store in Virginia charging $145,890, although the GT500 in question was well-equipped. Still, that price far exceeds the $106,995 for a nearly fully-equipped model at MSRP.

While a nearly $40k markup is crazy, we discovered that Redwood Ford from Ukiah, California is currently advertising a new GT500 for $149,995.

It's important to point out the GT500 in question here is a highly-equipped example with the $18,500 Carbon Fiber Track Pack, Technology Package ($3,000), exposed carbon-fiber instrument panel ($1,000), Recaro leather-trimmed seats ($1,595), and painted black roof ($695). Still, this only brings the total MSRP to $98,785.

The listing also mentions the vehicle is painted Orange and has an Ebony with Smoke Gray accented-interior. But do the simple math here. The dealership marked up this GT500 by a whopping $51,210. That amount alone will easily get you a brand new2020 Ford Mustang Bullitt(MSRP: $46,705).