Ferrari Reveals Future Plans With 15 New Models By 2026

If there's anything to take away from the Ferrari Capital Markets Day presentations it's this: The Ferrari we know is virtually gone.Fifteennew Ferrari models will be launched between 2023 and 2026. At some point within that period, Ferrari will debut its new supercar, along with the first-ever electric Ferrari in 2025. On top of that, theFerrari Purosanguewill debut in September and is projected to make up around 20% of Ferrari's deliveries across its lifespan.

Ferrari is also expanding beyond its "Icona," "Supercar" and "Special" series cars, which includes models like theMonza SP1and296 GTB. Those will now only make up 5% and 10% of the brand's total volume, respectively. Moreover, Ferrari aims to be totally carbon neutral by 2030.

Ferrari says that by 2026, 40% of its engines will still be gas-burning, but the other 60% will be hybrid or fully-electric powerplants. We believe Ferrari intends to continue developing its ICE powerplants, with the brand simply saying they're "an essential part of the Company's heritage." Yes, Ferrari capitalizes "company;" and we can't say why.

Hybrid powertrains will be derived fromFerrari's learnings in Formula 1, and all of the brand's electric motors will be designed and assembled at Maranello. That includes the battery packs that'll powerthe upcoming Ferrari EVs. All that is to say that Ferrari knows which way the market is going, and will use hybrid and electric models to become a more profitable brand.

Ferrari is investing roughly $4.6 billion USD into what its products, which will include those 15 new models. The Italian marque is also aiming for a 38%-40% EBITDA margin. EBITDA is basically how much money a company makes before any factors like debt or amortization are taken into account.