Ferrari CEO Promises That Electric Ferraris Won't Suck

Three things typically characterize a Ferrari: beauty, speed, and noise. While the latest Prancing Horse, theFerrari 296 GTBis said to embody all three, it's a hybrid and there are more electrified models on the way. One of thesemay even be a successor to LaFerrari. But can Ferrari continue to trade on emotion when the inevitable happens and Ferrari has no choice but to sell cars that are pure-electrics? Well, former CEO Louis Camilleri said last year that Ferrariwould never go all-electric在他有生之年,至少不是,但新的工作ions regulations in Europe banning the sale of new gasoline and diesel cars beyond 2035, Camilleri was surely wrong. So how does this affect Ferrari, and will the Italian automaker be able to stand out when we're all in EVs?

According to a report fromReuters, Ferrari's chairman and current acting CEO John Elkann sees the change in environmental laws as an opportunity.

"We see the regulation as welcome," said Elkann. "The opportunity set by electrification, electronics, and other technologies that are coming available will allow us to make even more distinct and unique products."

Basically, what Elkann is saying is that, while emotive engine noises will cease to be a part of the allure of buying a Ferrari, the company will focus on enhancing technology in its cars to the point that you will still see a Fezza as the greatest of all supercars.