Clues To How Mercedes-Benz Will Brace For Its Electric Future

"Following the successfullaunches of Mercedes-EQ modelsin recent months, we are taking the next step: To outline the plan for our future production setup," said Jorg Burzer, Member of the Board of Management of Mercedes-Benz. The brand has indeed launched several new electrified models, including theMercedes-Benz EQSandEQB. These models have and will continue to serve as the cornerstones of early electrification efforts at Mercedes-Benz.

Now, the brand has turned to future-proofing. It's looking to ensure that it can continue to produce electric models at the rate necessitated by demand while also doing so as sustainably as it can. That means new factories, new tooling, and more employees. This is an expansion, make no mistake. four plants will kick off the production of new models in three new Mercedes-Benz categories.

Mercedes refers to those categories as "Top End Luxury, Core Luxury, and Entry Luxury" Those are rather self-explanatory and can best be described by the models they represent. TheEQS could be considered a Top End Luxury model, and so on down the line. Mercedes also has two new electric platforms that it will use, called the MB.EA and AMG.EA. Both of those will underpin future EV models starting this decade.

For now, only one plant, out of Sindelfingen, Germany, will be dedicated to producing models in the Top End Luxury category. Those models will ride on AMG's new EV architecture, the AMG.EA platform. The other Bremen, Germany, and Kecskemet, Hungary plants will make models that will sit on the Mercedes-Benz electric architecture (MB.EA). Those models will largely be more consumer-focused, mass-produced items.