BMW's Big-Grilled Models Are All Selling Strongly

Many BMW loyalists and industry onlookers expressed fears that the brand'sextreme design language- specifically the dramatic growth of its kidney grilles - would negatively impact sales. Still, it appears that the opposite is occurring.

Based on the company's latest United States sales figures for the second quarter of this year, each of the brand's vehicles with the most prominent and divisive grille designs has performed exceptionally well.

There were significant sales increases in Q2 2023 compared to Q2 2022 for the4 Series, 7 Series, and iX, while even the XM put in a solid performance despite its high starting price of $159,000. The numbers seem to support BMW's stance tostick with its polarizing grille designsdespite the criticism.

This era of massive grille designs began with the second-generation 4 Series, a model line that moved 13,765 units in Q2 2023, up 107.1% over the same quarter last year. That figure includes sales of all 4 Series variants, including the 4 Series Gran Coupe.

相比之下, the comparatively conventional 3 Series sold 7,665 examples in Q2 2023, a more modest 24.1% increase over the same period last year. In fact, the gap between the 3 Series and 4 Series is widening; the former was still outselling the latter regularly in 2021, but not anymore.

Moving up the pricing scale, the all-new 7 Series also shocked the motoring world with its vast grille时显示在i7last year, but the large sedan found 2,311 buyers in Q2 2023, a 66.1% increase over the same period last year.