BMW Is Now Calling The XM Label Red By A Simpler Name

We can't provide any good excuse for why we were looking at theonline configurator for the BMW XM Label Red, but while doing so, we noticed that the American website had dropped the 'Red' part of that name. We then checked the German site and found the same thing; the Label Red is now being referred to simply as the "BMW XM Label."

Why?

We reached out to BMW's local US representatives and received a somewhat strange response: "There hasn't been a name changeper se. BMW is just referring to the BMW XM Label Red also as 'BMW XM Label' in some communications."

Before the XM was unveiled, several rumors were doing the rounds claiming that the XM would come in several states tune, two of which would include the namesRed Label and Black Label. When the XM was revealed, only one part of that claim was confirmed, and while early reports turned out to be wrong about the order of the words in the Label Red name, this still seemed to confirm that BMW would indeed offer several variants.

年代hortly after theLabel Red was revealed, BMW also showed off aless-powerful version called the 50e. A Label Black version to bridge the gap between the two has not been announced, so perhaps BMW has canned the idea of creating two high-end Label variants.