America's Top Lamborghini Dealer Gets A Fresh New Look

A great dealership experience is a sure-fire way of gaining loyal customers and repeat business. Just ask Lincoln. A luxury boutique based in Arizona is raking in the dough with itsunique approach to sales; one couple strolled in and placed an impromptu order for a $120,000 Navigator. Those vying for attention in the luxury segment know just how important it is to stand out from the crowd.

Lamborghini knows this as well. The Sant'Agata Bolognese-based brand recently saw itsGeneva showroom undergo some drastic changes，with the brand noting the showroom was "adapted to the new design and corporate identity that distinguishes the brand worldwide."

The company's Dallas showroom is the latest to receive the treatment and now features a clean, minimalist design with more amenities to accommodate monied customers looking to purchase aUrus，Huracan, or Aventador.

A state-of-the-art Ad Personam room invites discerning customers to create the Lamborghini of their dreams. The exclusive area boasts a varied assortment of exterior and interior finishes, including unique paint finishes, supple leathers, and sporty carbon-fiber trim.

The reworked showroom also includes a dedicated space for Collezione Automobili Lamborghini clothing and accessories. Here, owners and fans of the brand can express their devotion to the Raging Bull with any number of products, such as theserather fetching beverage holders，and clothing. Owners also gain access to a special lounge where they can relax and admire the Italian exotica on display.

Existing Dallas-based owners will be pleased to know that the service center has undergone an equally thorough renovation. Now, it includes 20 service bays, a tire installation machine, and more. These improvements have made Lamborghini Dallas one of the brand's largest service departments in the USA.