American Vehicles Dominate Most-Shopped Luxury Cars In The USA

• BMW is the most-shopped luxury brand
• Cadillac's Escalade is the most-shopped SUV
• The Tesla Model 3 reigns supreme in the sedan category

The Q2 2022 Kelley Blue Book Brand Watch report was released earlier this week, and BMW remains the most-shopped luxury brand for thesecond consecutive quarter. This report is the culmination of a consumer perception survey mixed with shopping behavior to determine how a brand compares to its main rivals.

BMW held the crown for the most-shopped luxury brand for three years, but Lexus ended its reign in the fourth quarter of 2021. Of all the luxury shoppers surveyed, 21% preferred BMW. The models people shopped for most might surprise you, though, as Bimmer's SUVs lost out to the3 Series, 4 Series, and 7 Series, most likely due to high gas prices. It turns out luxury buyers aren't as focused on the SUV trend as most shoppers are.

Cadillac and Lexus ended up with a 17% preference, though Caddy claimed second place based on its Q1 performance. Thanks to an increasing portfolio, including the Cadillac Lyriq EV, and a steady supply of vehicles, the American brand was placed above Lexus in the minds of shoppers. Lexus continues to suffer from supply issues, which dragged it down to third place.

Even thoughMercedes-Benz sold more luxury cars than BMW, the other German brand's score dropped by two percentage points, which was the most significant drop out of all the luxury manufacturers.

The results also show that luxury car buyers are still hesitant regarding new manufacturers. Only one percent of people surveyed would consider a Lucid or Polestar, while two percent have shown an interest in Rivian. Shockingly, Rivian had the same percentage of shoppers as Alfa Romeo, which hasbeen in the industry for longer than most.