2024 Toyota Prius Prime Remains Excellent Value

The new Toyota Priuswas introduced last yearwith seductive good looks, a premium-feeling interior, and, in the case of thePrius Prime, a surprising turn of speedthat can embarrass bona fide sports cars. The plug-in hybrid derivative has arrived for MY2024 with a price increase. Don't fret, though, as the Prius Prime still represents exceptional value for money. Let's take a look at the new pricing structure.

Starting with the 2024 Prius Prime MSRP, the entry-level SE and mid-spec XSE are now priced at $32,675 and $35,925, respectively, a mere $325 increase over last year's model. The XSE Premium is $200 pricier than before and will now set buyers back $39,370. All prices listed here are exclusive of Toyota's $1,095 delivery fee.

No one welcomes price hikes, but the Prius Prime is only marginally more expensive. It could have been a lot worse -just ask BMW customers.

一个s you would expect, the 2024 Prius Prime soldiers on with no changes. As standard, SE models receive 17-inch wheels with aerodynamic covers, an eight-inch touchscreen, and six-way adjustable front seats upholstered in black fabric with red trim. Additionally, the base model gets a heated and leather-trimmed steering wheel, rain-sensing wipers, and six USB-C ports, among other things.

Step up to the XSE, and you'll receive additional features. This includes everything on the SE, plus classy 19-inch wheels, a wireless device charger, and front and rear parking assist. Inside, the seats are trimmed in SofTex faux leather, with the driver benefitting from eight-way adjustability and seat heating. Optionally, the XSE can be equipped with a fixed glass roof, a digital key, and a 12.3-inch touchscreen.

With that in mind, is it even worth spending the extra money on the XSE Premium?