Why Does The 2024 Ford F-150 Have A Much Lower Payload Than Before?

福特's logic seems sound, even if it means a small percentage of buyers who need that kind of payload capacity may be left frustrated. Of course, they always have the option of upgrading to the heavy-dutyF-250or F-350. A recenttrademark for the F-200 namesuggests an intermediary between the F-150 and F-250 may also be in the pipeline that could remedy this payload discrepancy.

Interestingly, the 2024 F-150's maximum towing capacity of 13,500 lbs is also lower, but not by much. The 2023 model could tow up to 14,000 lbs with the Max Trailer Tow Package on some models, but the new one doesn't have this. For most people, 13,500 lbs is more than enough towing capacity, anyway.

Based on the statement by the Ford spokesperson, we also assume that the PowerBoost hybrid engine was mostly chosen by customers buying more expensive configurations of the pickup. Yesterday, we highlightedhow much more expensive the cheapest F-150 Hybrid is, having previously been available on the XL SuperCrew 4x2. For 2024, this engine option will cost over $12k more since it requires at least the XLT in SuperCrew 4x4 format. If only a handful of buyers wanted a cheaper F-150 with the hybrid, Ford could streamline production by eliminating this configuration entirely.

By focusing on what customers actually want and not bragging rights in the pickup segment, Ford has made ordering a new F-150 simpler while improving production efficiencies.