Why Cadillac Called Its First EV The Lyriq

In many ways, theCadillac Lyriqmarks the start of a new era for Cadillac. Not only is it the American automaker's first-ever fully electric vehicle, but it's also the first Cadillac model not to have an alphanumeric name since the early 2000s. But how did the Cadillac Lyriq get its name?

Speaking with GM Authority, Cadillac's head of global brand strategy, Phil Dauchy, revealed the Lyriq will be the first of a new generation of Cadilac vehicle names that end in "iq", replacing the current "CT#" and "XT#" names used for the automaker's combustion-powered cars and crossovers such as theCadillac CT6 SedanandCadillac XT6crossover.

Dauchy added this new naming structure for future models "signals that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." If you're wondering why Cadillac decided to call its first electric vehicle the Lyriq, Dauchy explained that this is a reference to Cadillac being the most mentioned brand in songs - and that doesn't just include automotive brands.

After adelay due to the global pandemic, the Cadillac Lyriq willdebut as an electric crossover concepton August 6. Originally, Cadillac was planning to show the Lyriq concept to the world at the New York Auto Show back in April.