Volkswagen Might Have Something To Learn From Honda

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It all comes down to how the EV market will play out.

It could be argued that Dieselgate was a blessing in disguise for Volkswagen. Sure, it paid a huge price (both financially and its reputation), but the automaker still very much exists and has since committed itself to an electrified future. By 2029, it intends tolaunch 75 pure EVs and another 60 hybrids. Its electric offensive, already underway, will also see EVs built at its US plant in Chattanooga, Tennessee. Battery production will also be localized. Even by 2023, VW plans to invest some $30 billion in EVs. In other words, it's going on all-in. Honda, however, sees the electrification landscape a bit differently.

Speaking withAutomotive News Europe, Honda CEO Takahiro Hachigo made an interesting prediction: hybrids will be more popular than EVs. This is pretty much the opposite of VW's thinking but Hachigo makes some excellent arguments. "I believe hybrid vehicles will play a crucial role.

Honda 2017-2019 Honda Clarity Electric Front Three-Quarter Left Side View Honda 2017-2019 Honda Clarity Fuel Cell In Motion Honda
2017-2019 Honda Clarity Electric Front Three-Quarter Left Side View
2017-2019 Honda Clarity Fuel Cell In Motion

"The objective is not electrification, per se, but improving fuel efficiency," he said. "And we believe hybrid vehicles are the way to abide by different environmental regulations." He makes a good point. While battery-powered EV sales have increased yearly, they still make up a very small overall percentage of total vehicle sales in the world's biggest car markets, specifically North America. Hachigo, therefore, remains unconvinced of the EV hype, despite everything Tesla and now VW promotes.

"Are there really customers who truly want [EVs]? I'm not so sure because there are lots of issues regarding infrastructure and hardware," he added. "I do not believe there will be a dramatic increase in demand for battery vehicles, and I believe this situation is true globally. There are different regulations in different countries, and we have to abide by them. So it's a must to continue R&D. But I don't believe it will become mainstream anytime soon."

2019-2020 Honda Insight Hatchback Front View Driving Honda 2019-2020 Honda Insight Hatchback Rear View Driving Honda 2019-2020 Honda Insight Hatchback Engine Bay Honda
2019-2020 Honda Insight Hatchback Front View Driving
2019-2020 Honda Insight Hatchback Rear View Driving
2019-2020 Honda Insight Hatchback Engine Bay

Yes, Honda has been a bit slow to the EV market; it sells only one EV in the US, theClarity EV, and it's not available nationwide. However, it offers several hybrids and plug-in hybrids, among them theInsightandCR-V Hybrid. Basically, Honda is taking a far more conservative approach to pure electric vehicles than VW. Is this the risky choice, or the other way around?

Honda has always been a far less conservative automaker than its main Japanese rival, Toyota. Founder Soichiro Honda was something of a renegade during his time and this mentality still exists within the company. But Honda is also very pragmatic, further evidenced by Hachigo's belief that not everyone will switch to EVs in the near future. A global automaker shouldn't put all of its eggs in one basket.

Front Angle View Honda Rear Angle View Honda Front Seats Honda
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2017-2019 Honda Clarity Fuel Cell In Motion 2019-2020 Honda Insight Hatchback Engine Bay 2019-2020 Honda Insight Hatchback Rear View Driving 2019-2020 Honda Insight Hatchback Front View Driving 2017-2019 Honda Clarity Electric Front Three-Quarter Left Side View
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