Genesis One Of One Bespoke Team Targets Rolls Royce With New Twilight Edition

Hyundai has filed a trademark application for "Twilight Edition by Genesis One of One," indicating the name of the first bespoke product to arise from theGenesis One of One customization division.CarBuzzdiscovered the application, filed at theIsrael Patent Office(ILPO) under Nice classification 12, which includes all things automobile-related.

Genesis obviously feels the time is right to introduce this long-rumored customization initiative, which will undoubtedly elevate its stature in the automotive world. It will also boost the South Korean manufacturer's income, as high-end customers are willing to pay big bucks for a bespoke vehicle. Both Bentley and Rolls-Royce broke sales records last year, most due to their clientele spending way above sticker for models.

这么晚st trademark filing proves that "One of One" is in the pipeline and that a Twilight Edition of a model is coming. The question is whether it will be an existing model or if Genesis will introduce this new division with an all-new model.

TheGenesis G90is more than a match for the S-Class. In our opinion, Genesis understands luxury better than most German manufacturers.

We don't expect Genesis One of One to build a one-off car like aCoachbuild by Rolls-Royce, but it won't be a limited edition model either. Instead, expect series-based models designed to a client's specification, kind of like theRolls-Royce Manchester Ghost: individual detailing, unique upholstery, and a one-in-a-billion chance someone else will spec their car the same.

But what would a Genesis G90 Twilight Edition look like? Twilight refers to the sun's rays reflecting from the atmosphere as it sets, so it could be a deep dark blue G90 with a white interior and blue contrast stitching and leather made from something exotic, like the skin of a Chinchilla's chin. It's either that or a glittery Robert Pattinson will come to stand outside your house once a month looking sullen.