There's Still Hope For The Slow-Selling Alfa Romeo Giulia

Alfa Romeodid something quite unexpected back in late 2016. The then all-newAlfa Romeo Giuliasports sedan launched on an all-new rear-wheel-drive platform. Better yet, theQuadrifogliovariant, aka the QV, came powered by a Ferrari-derived twin-turbo 2.9-liter V6 with just over 500 horsepower and 450 lb-ft of torque. We were smitten. The Alfa Romeo Giulia QV became the new benchmark high-performance sports sedan, taking the spot that had been occupied by theBMW M3for years.Less powerful Giulia variantswere also very well received by critics but, sadly, sales have been less than stellar.

Last year, a total of 11,519 Giulias left US dealership lots while BMW sold a combined total of 75,9573 and 4 Seriesvehicles. Yes, BMW does combine total yearly sales of the sedan, coupe, convertible, and Gran Coupe, but the traditional sedan still makes up the majority of sales.

Point being is that the Giulia is not faring well in a market that's favoring crossovers more than ever. Does this mean Alfa Romeo will just let the current Giulia run its course and not replace it when the time comes? Fortunately, this does not appear to be the case.Autocarrecently spoke with FCA (Alfa Romeo's parent company) European design boss Klaus Busse about this issue and while he refused to divulge details, he did state the following regarding the next Giulia: "We have an idea, but it's too early to share." He did not even so much as hint that the Giulia's future could be in doubt.