The Volkswagen ID.Buzz Makes Obi-Wan Kenobi Very Happy

TheStar Warsuniverse doesn't feature many car-like vehicles, so there are limited opportunities for partnerships with automobile manufacturers, unless you count thePorsche-designed starshipor theNissan Rogue One Star Wars Edition. That lack of connection hasn't stopped Volkswagen, which just released a new commercial for its upcoming2024 ID.Buzzelectric van. This isn't the first time VW has incorporatedStar Warsinto an ad; the company's 2012 Super Bowl ad with Darth Vader as a kid is still talked about a decade later.

Unlike the Super Bowl spot, which featured a kid dressed as Vader, this new ad boasts a much greater connection to theStar Warsuniverse. The ad ties in with the upcoming release of theObi-Wan Kenobishow on Disney+, which begins on May 27, 2022, and features several familiar characters interacting with the ID.Buzz.

We first spot a Jawa and the famous two moons of Tatooine. It then cuts to a film studio where our two favorite droids, R2-D2 and C-3PO approach the ID.Buzz thinking it's a fellow robotic friend. R2-D2 is scared when the ID.Buzz fires up its LED front lights, but C-3PO consoles him by saying the van is smiling (referencing its adorable front fascia). Before the three are able to bond any more, a mysterious figure hops in the ID. Buzz and drives away.

A quick tagline reads "Great things start with a smile" before it's revealed that the mysterious figure was none other than Obi-Wan Kenobi, played by Ewan McGregor.