The Sopranos And Chevrolet Silverado EV Star In Super Bowl Ad

Electric vehicles are a difficult sell with those who are stuck in the old ways, but new offerings are proving to be exceptionally capable, and public perception is changing. Among the newest EVs is theChevrolet Silverado EVthat wasrevealed just last month. Despite the fact that it's a pretty novel General Motors truck, people haveflocked to dealers to place their orders. Yet there are still some who can't seem to embrace electrification, so Chevrolet's latest tactic to show the public thatEVs are greatinvolves a heavy dose of nostalgia, particularly for fans ofThe Sopranos. Check out the Super Bowl ad that GM showed this past weekend and see what we mean.

As you can see, GM has modernized the opening sequence ofThe Sopranos. Replacing protagonist Tony Soprano and his 1999 Chevrolet Suburban with his daughter Meadow in a 2024 Silverado EV RST, the clip follows the original series intro showing the drive from Manhattan to New Jersey.

"This spot is about taking a nontraditional approach for a nontraditional electric truck," said Steve Majoros, vice president of Chevrolet Marketing. "The Silverado EV redefines our best-selling nameplate, while the spot envisions what the next generation ofThe Sopranosmight look like today. The spot cements the Silverado EV's position within American culture."