Rolls-Royce Wants More Bespoke Coachbuild Projects

Rolls-Royce has no shortage of luxury offerings, but as always, there are those that wish to stand out in ways that a "regular" Rolls just can't. Even the excellentPhantom, as fantastic as it is, is just vanilla for some. Hence, when the British carmaker decided to create a coachbuilt piece of artcalled the Boat Tail, selling it to the rich and famouswas easily achieved. Along with the car, customers also got an incredibly expensive andhighly detailed timepiece to match. With each example of the car costing $28 million, this custom creation is a serious moneymaker. So it shouldn't be a surprise to learn that Rolls wants to make more.

According to reports, Rolls wants to release a new car from its Coachbuild division every two years, but of course, only if there is demand from buyers and an "appetite" from within the company. CEO Torsten Muller-Otvos, says, "Sweptail was a one-off与一个特定的客户端和收到一封unbelievable reception. We had a lot of inquiries from our clients if they would be picked to join the next Coachbuild project. We did that four years ago and, while doing that, ramped up the department. Our idea is to maybe do one project every second year. Whether it's three cars or one car will hinge very much on the idea of the clients and also on our appetite for doing it."