Ram Introduces Boot Range Inspired By 1500 Limited Longhorn

Ram has partnered with Lucchese to launch a premium, western-infused, handcrafted boot collection inspired by the interior of theRam 1500Limited Longhorn 10th Anniversary Edition.

The reason Ram chose this particular model and not theRam 1500 TRXis attention to detail. According to Ryan Nagode, the head of Ram interiors, theLonghorn specificationis the pinnacle, and customers have learned to expect nothing but the best.

Nagode first visited Texas more than a decade ago, looking for inspiration. He and his team wandered into several Western stores and were impressed by what they saw. "Going into a boot shop and some of the saddle shops, and seeing the attention to detail, the creativity, and the uniqueness, I knew that was fundamental to get into the Longhorn and even more so, play that up on the 10th Anniversary Edition," Nagode said.

Manufacturers getting into the shoe business is nothing new. Volvo made afabulous pair of shoesearlier this year. Nor is Ram the first manufacturer to be inspired by shoes. The Ford Maverick's interior wasinspired by Levi's shoes.

According to Ram, the boots were created with the utmost attention to detail. The collection consists of five Ram-branded boots with three styles for men and two styles for women.

"We're excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck Brand takes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers," said Marissa Hunter, vice president of marketing - North America. "This one-of-a-kind collection brings together these two high-end brands, drawing inspiration from the premium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition."