Porsche Is Seeing Real Success Despite A Tough 2020

Despite a tricky year for most sectors, the automotive industry is starting to rebound. This has been evidenced by Dodge'srecord sales of muscle cars, Volvo'simpressive returns, and the strong success ofvarious Asian brands. Porsche is a niche carmaker and offers far fewer mainstream products than the likes of Volkswagen, for example. Despite this, the Stuttgart-based marque is reporting revenue of €19.4 billion (approximately $22.6 billion). Revenue is great, but the manufacturer also achieved a return of 10.4 percent on its sales for the last nine months.

Chairman of the Executive Board at Porsche, Oliver Blume, puts part of this success down to diverse and attractive product offerings: "The new911and our electric sports car, theTaycan, impressively demonstrate our innovative strength, and their sales figures have exceeded our expectations."

Porsche reports sales of 25,400 units of the 911 since January, an increase of one percent compared to figures from 2019 for the same period. The Taycan was similarly successful, with an astonishing 11,000 units delivered from January to September. For a car that was only launched in September last year, and especially one as radically different to traditional Porsches as this, that's mighty impressive.