Mercedes Will Look Very Different By 2030

We've known that big change was underway at Mercedes-Benz for a few months. Back in July, news began filtering through that the fat would be cut from the manufacturer's bloated US lineup, with models like theC-Class Coupeand E-Class Coupelikely to be discontinued. Although these specific models weren't mentioned, a new Mercedes-Benz strategy has been shared at a virtual investor and analyst conference.

Among the goals will be to further improve the brand's luxury status, grow the sub-brands like AMG and Maybach, focus on profitable growth, and focus more intensely on electrification within its lineup. Among the sub-brands, AMG will introduce high-performance electrification next year with models like theS63e and S73e.

Mercedes wants to double the size of the Maybach brand, with these ultra-luxury models also introducing electric power. Within its fully electric vehicle portfolio, anotherfour new EVswill be based on the brand's dedicated large-car Electric Vehicle Architecture (EVA). TheEQS luxury sedanwill be the first, set for a 2021 arrival, and following it will be the EQE, EQS-SUV, and the EQE-SUV. For smaller Mercedes EVs, the Mercedes-Benz Modular Architecture (MMA) will underpin new compact EVs from 2025.

The final sub-brand, the G, is also set to go electric. Mercedes says that demand for these models is currently outpacing supply. Staying with electrification, the brand announced its Vision EQXX technology program, with the goal of developing an EV with "spectacular efficiency and range."