Mercedes-AMG's New Delivery Experience Is Spectacular

Mercedes-AMG is one of the world's most recognizable performance brands, having created a reputation for building cars withengines that can incinerate tiresat a whim. As the brand has matured, its offerings have becomea little more grown-upin some ways, but even in cars that look like a businessman's daily driver - the new AMGGT 63 S E Performanceis a good example - you know that you're getting something special. That feeling of being associated with something special is now being extended further, reaching the customer even before they get into a new AMG. That's because the Affalterbach-based performance brand has created a new delivery experience for customers who wish to take delivery in Stuttgart.

Mercedes-AMG inaugurated its new AMG Customer Delivery Centre in Affalterbach this week, making some of its first deliveries to customers from this 7,500 square foot delivery hall. The facility was completely redesigned to reflect "the Performance Luxury claim of the AMG brand." To achieve this, a special mastic asphalt flooring was installed, along with various other high-quality materials and the AMG colors adorning various walls.

Two "experience areas" with five delivery bays are available for customers to collect their cars while two pits in the so-called 'Paddock Club' remind customers of AMG's motorsport roots and its close ties to Formula 1 in particular. This is reserved for stand-out vehicles like theAMG GT Black Series.