Lotus Kicks Off 75th Anniversary Celebrations With New Logo

Lotus is gearing up for its massive 75th anniversary. Back in 1948, a youngColin Chapmanbegan work on thefirst ever Lotus, and the brand intends to commemorate its genesis with a series of "exciting global events and initiatives." The brand says it will look back on the cars that made it, the seven-plus decades of work, and its own successes.

It goes without saying that without Chapman's now-famous Lotus Mark I, theLotus Evijawould not exist today. The brand's celebrations will also be looking forward to the next 25 years of Lotus, with a specific focus on the company's expansion.

Kicking things off, Lotus has unveiled the above image. This 75th-anniversary branding will be seen across the brand for the next year, and we're sure some anniversary models will bear the badge, just as BMW did for the50th anniversary of M.

Matt Windle, Group Vice-President and Managing Director of Lotus Cars, said "Lotus of 2023 is a world away from a garage in north London, thanks to the billions being invested in our company on product development, an electrified future, and more. We've come a long way since moving to our iconic home in Norfolk in 1966."