Lincoln Celebrates 100 Years Of Luxury

But long before electrification was being considered, Lincoln's identity as a leading luxury brand was being established. Edsel Ford, Henry Ford's son, has been credited with much of the Lincoln brand's early success. "Father made the most popular cars in the world; I want to make the best," he was quoted as saying.

With an emphasis on design, styling, and affordable customization, Lincoln launched several impactful models in its early years. This included the Zephyr in 1936, its first mid-priced vehicle. Three years later, the Continental arrived as a personal-use vehicle and helped to establish the luxury segment as a whole. Along the way, there were a number of other advances and innovations. It was 1955 when the Mark II made its way into showrooms, and in 1961, Lincoln debuted coach doors on the Continental. Keyless entry arrived in 1980 and the brand's first hybrid, the MKZ Hybrid, appeared in 2010.

In the US, Lincoln has continued to succeed with its luxury SUVs, including the full-sizeNavigator．事实上,林肯现在不卖一个轿车in the US. Last year, the Corsair achieved its best sales year yet. Considering that the smooth, silent propulsion of electric power is a perfect fit for a luxury brand, we expect the next generation of Lincolns to do well. By 2030, the company plans to have a range of vehicles that areall connected and electrifiedaround the globe.

"There's something very special about Lincoln," said Ford CEO Jim Farley. "And as we move toward an electric future with connected technologies and always-on experiences, I am so excited to see where the brand will go in China and North America as it begins its second century."