Jeep Wins As Mahindra Blocked From Selling In US

Most auto manufacturers give their models facelifts to modernize the appearance and technologies between the launch of all-new generations, and of course, to fend off the competition. But when the refreshed Mahindra Roxorshowed its faceearlier this year, it was to ensure that its off-roader looked a lot less like the more celebratedJeep Wrangler. Below, you can compare the pre-facelifted Roxor with the updated model (minus the Jeep-like grille) and the Wrangler itself.

As far back as 2018, it was reported that Fiat Chrysler was suing the Indian manufacturer for the copycat styling of the Roxor. In the latest turn of events, a report by Bloomberg indicates that FCA has proved successful in its mission to prevent the Roxor from being imported stateside.

The International Trade Commission vindicated a judge's late-2019 findings that the Roxor was a copy of the Jeep. FCA's original complaint states that the similarities between the two models were nearly identical, and made specific reference to the "boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood." In a response to the accusations, Mahindra said that it isn't in violation and that FCA wants "a practical monopoly over the import and sale of components used in any boxy, open-topped, military-style vehicle."