Iconic Pininfarina Modulo Gets Its Very Own Stamp

There's a scene in the science-fiction classic Back To The Future where Marty McFly travels back in time to the year 1955 and terrifies a family as hisDMC DeLorean- an alien-looking thing for that time period - crashes into their dusty barn. The response to thePininfarina Modulo conceptmust have been similar when the未来的汽车was unveiled exactly 50 years ago at the 1970 Geneva Motor Show.

To celebrate the 90th anniversary of coachbuilder and design firm Pininfarina's foundation, the Ministry of Economic Development has issued a new stamp featuring none other than the Modulo. It forms part of the thematic series "The Excellences of the productive and economic system".

The stamp itself was designed by Pininfarina and a print-run of 400,000 copies is planned, each at a cost of 1.10 euros (around $1,30 at current exchange rates). It displays the dramatic Modulo, built on the chassis of a Ferrari 512 S, on a white background. A 'Pininfarina 90' logo features on the stamp, too.

The Modulo is a great choice to celebrate Pininfarina's 90-year anniversary as it won 22 international design awards. Standing at a mere 36.6 inches tall, the Modulo's incredibly low roof, descending front hood, and wedge-like silhouette was a precursor to supercar design of the period, such as the Lamborghini Countach. Pininfarina later went on to design more modern supercars like Ferrari'sF430andF12berlinetta.