Ford Bronco Gets Another Significant Price Jump

Pricing /6 Comments

The price of the Ford Bronco soars a bit higher yet the demand remains.

Ever since the release of theFord Bronco, there has been a surge in demand for the boxy SUV, leading tosignificant price increasesfor certain trims. Looking at Ford'sonline configuratorfor the Bronco, it seems like there's no end in sight for this trend.

Looking at the tool and comparing the MSRPs, the two-door Heritage Limited, Black Diamond, and Big Bend models see a $250 price increase; the Heritage and Raptor models increase by $500; and the Badlands and Wildtrak are now $750 more expensive. Meanwhile, the Sasquatch Package for the Big Bend, Black Diamond, and Badlands trim levels is $400 more expensive than before.

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With the price adjustments, the Bronco Base model is currently priced at $34,890 - though its availability is limited due to high demand. The next-lowest model, the Big Bend, now starts at $39,130. The Black Diamond starts at $41,500, the Outer Banks at $46,350, the Heritage at $47,105, the Badlands at $48,145, and the Wildtrak at $58,775.

Following themassive price hikefrom last year, the top-of-the-lineBronco Raptornow starts at $86,580, a significant increase from itsoriginal MSRPof $68,500.

Of note, the pricing mentioned here doesn't include mandatory destination charges. Moreover, almost all four-door models didn't get a price increase - except for the Heritage Limited, Badland, and Wildtrak trims, which got a $750 price hike.

Ford CarBuzz/Ian Wright 2021-2022 Ford Bronco Front Angle View Ford
2021-2022 Ford Bronco Front Angle View

Customers interested in the 2023 Bronco can choose between two engine options: the standard 2.3-liter EcoBoost four-cylinder and the optional 2.7-liter EcoBoost six-cylinder. The six-cylinder engine is available for the Big Bend, Black Diamond, Badlands, and Wildtrak trims, while the Raptor exclusively features the 3.0-liter EcoBoost V6 engine. As for the transmission, every Bronco model comes with a seven-speed manual configuration as standard, with the option to upgrade to a 10-speed automatic transmission if desired.

Ford has gone togreat lengths to resolvethe overwhelming demand concern. We doubt the price increase will barely dent the demand for this popular SUV.

2022-2023 Ford Bronco Raptor Front View Driving Ford 2022-2023 Ford Bronco Raptor Forward Vision CarBuzz 2022-2023 Ford Bronco Raptor Aft View Ford
2022-2023 Ford Bronco Raptor Front View Driving
2022-2023 Ford Bronco Raptor Forward Vision
2022-2023 Ford Bronco Raptor Aft View

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