Dodge Calls On Muscle Car Fans For New Ad Campaign

Few things unite people like cars do, and muscle cars have always been seen as a brotherhood more sacred than anything the JDM fraternity or supercar scene can muster. The time of the traditional muscle car is running out, with many manufacturers switching over to EVs, and one of the biggest muscle brands, Dodge, is doing the same, but before it goes fully electric, the company has been launchingnumerous special editionsof fan favorites such as theDodge ChargerandChallenger. Now, as orders for these modern muscle machinesdraw to an end, the company is getting ready to launch a very special ad campaign called "Real Brotherhood Of Muscle," and it sounds like something out of an episode of Mad Men.

The new national multimedia campaign will run across television and social media channels and is truly a first of its kind: it will use content generated directly by its fans, owners, and other enthusiasts, effectively placing their cars in the national spotlight.

"In a summer of firsts, weblazed a path across HWY 93to celebrate this country's iconic muscle car culture with our owners and fans. Along the way, we saw the introduction of the Dodge Hornet, the brand's first electrified performance vehicle, the game-changing Charger Daytona SRT electric muscle car concept and are celebrating the Dodge Challenger and Charger with seven 'Last Call' special editions," said Tim Kuniskis, Dodge brand chief executive officer, Stellantis.