Audi Has Big Decisions To Make About Its Coolest Models

It's no secret the future of theAudi TTand奥迪R8remains in doubt, but a final decision regarding their status has yet to be made. However, it appears that'll be happening very soon. Audi's new CEO, Markus Duesmann, is not only navigating the luxury brand through the coronavirus pandemic but is also implementing a major new strategy calledProject Artemiswhose ultimate goal is to develop new technologies and get them to marketfaster and betterthan Tesla. Duesmann recently admitted his firm is, at least, two years behind Tesla in technology.

And because of the pandemic and the tech plan, major budget cuts are required elsewhere. Niche models like the TT and R8 are facing greater scrutiny than before, according to Autocar.

An anonymous source told the publication that "Cars like the TT and R8 were reviewed as part of a general cost-cutting process in the past. However, they have now come under increased focus."

Previous rumors claimed theTT was slated to go all-electricbut, again, Audi is re-examining everything in order to ensure there's a business case. What sounds like a good idea on paper doesn't necessarily translate to making money. Audi's new approach to budgets is so extensive, in fact, that it's even reviewing its combustion engine platform strategy. The MLB platform, which underpins everything from the A4 to the A8 and even the Q5, Q7, and Q8, could be radically altered.