Toyota Plans To Give Mild Hybrid Models A New Name

Patents and Trademarks /Comments

The Japanese automaker's intentions were not clear, but it could make distinctions better.

Toyota has recently revealed that there will be amild-hybrid versionof its global pickup truck, the Hilux. However, the Japanese automaker appears to be not completely sold on calling it a "mild hybrid" and wants a different monicker for the electrified truck.

In a report byDrive, Toyota has trademarked the term "Toyota Kinetic Assist," which would likely replace the use of the mild hybrid name for its models assisted by a 48-volt battery system.

For the upcoming Hilux with an MHEV powertrain, Toyota will pair the truck's 2.8-liter turbodiesel engine with a 48-volt battery and a small electric motor generator.

Toyota
Toyota
Toyota

The automaker claims the setup can offer a 10 percent improvement in fuel economy. Other powertrain components include a 4x4 drivetrain system and a six-speed automatic transmission.

This is not the first time Toyota used a different name for a hybrid, though. Even for the US-basedToyota Tacoma, the next-generation iteration will reportedly feature ahybrid powertrain called the i-Force Max.

The "powerful and efficient" i-Force Max promises to push the truck's 2.4-liter turbocharged gasoline engine to produce a class-leading 326 horsepower and 465 lb-ft of torque. It will beavailable on the first-ever Trailhunterand TRD Pro trims.

Toyota Australia
Toyota Australia
Toyota Africa

The intention is not clear why Toyota decided to trademark a mild hybrid nomenclature. But if it is for branding's sake, the Toyota Hilux should be able to impress car buyers if it wants to champion the "Toyota Kinetic Assist" hybrid technology. Plus, it should help buyers distinguish mild hybrids from full hybrid models.

Compared to full hybrids, a mild hybrid cannot run on pure electric power alone. It does provide performance and fuel efficiency improvements as compared to non-hybrids. With the addition of hybrid components, car buyers should expect more expensive price tags than pure international combustion engine (ICE) counterparts.

Don't miss the launch of the new two Toyota hybrid trucks sometime in early 2024.

Toyota
Toyota
Toyota

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